Without search engine optimization
(SEO) your site is just like a business card sitting on a desk in an
office somewhere in the world. You have to buy advertising in various
different places in order to give directions to that card.
You can build a website in just a few days! A lot of people just pick out a theme (like on Wordpress) from the thousands that are available (because coding is tedious) and
all you have to do is in these themes is just fill in the blanks, but let me just
tell you a little secret. May of these themes are not always optimized to point to
your site. There's a reason why they are free. The coding is almost always
going to have something that points to the author of the theme. Also,
themes do not allow for placement of graphics anywhere on the page.
That is the freedom in learning the coding. You can put a graphic
anywhere and have it move anywhere.
There is a difference between someone
who can build a website (anyone can) and a web developer. If you want
to see if your site is optimized for the Google Search Engine, there
is a tool for you to check it (or at least check out the work of your web
developer), here's what you do: First, you have to have a gmail account. Then go to Google
Webmaster Tools, then click Structured Data Testing Tool, enter your
URL and click RUN TEST. You can check on the code of any site you want. On the left is the code for your site, on the
right is what the engine actually sees from your code. If you want to
compare what you see to a site that I have coded with SEO enter URL: http://mgsrefrigeration.com. I haven't updated this site in a while and
there are a couple of errors, but they are minor. This site gives the
information regarding the business and all the services it provides.
This business has been nominated best HVAC business in Otero County
for years running and has had to triple their staff since the site
went up.
This is only the half of why this is
important. People who have disabilities also need this coding. For
those that are blind, this coding is what is read to them. There is
all kinds of information that can be added to this code but at the
very least you should have your site name, address, business, types
of services, your social media accounts. Authors can have their name,
publish date, title, article summary, etc. The coding can also point
to your social media with “same as” codes.
This coding is not the easiest thing in
the world to learn and that's why a lot of people don't use it. It
was easier for me because I used to be a typesetter, but this is how
your site attracts customers all on it's own. That's not to say you still won't have to drive traffic to it; but every little bit helps.
In short, it's fine to have a basic business card website if you are trying to attract customers who
already know that they are looking for you by name, but if you are
trying to attract people who are searching for generic terms like
“places to have fun” or "contractors in berkeley springs" or something like that, you need the SEO.
Blogger is a themed site as well. That's what these themed sites were designed for -- blogs. If you own a businesses, it's simply just best to go to the time and expense of a real landing page with all your information along with the structured data information. Then you can link over to your really pretty site.
Blogger is a themed site as well. That's what these themed sites were designed for -- blogs. If you own a businesses, it's simply just best to go to the time and expense of a real landing page with all your information along with the structured data information. Then you can link over to your really pretty site.
No comments:
Post a Comment